VIZIO Announces TVs with Dolby Vision High-Dynamic-Range Support
VIZIO and Dolby Laboratories recently announced VIZIO’s new Reference Series televisions, which incorporate high dynamic range with Dolby Vision playback technology. At a suggested retail price of $6,000 for the 65-in. model and $130,000 for the 120-in. one, these sets – particularly the 120 in. – are aimed at cinephiles with very deep pockets.
Both models feature VIZIO’s Ultra Color Spectrum for a wide color gamut and an 800-nit full-array local-dimming LED backlight with 384 zones for what the companies describe as a “stunningly vivid UHD picture.” The 65-in. model comes with a quantum-dot-enhanced LCD panel. Customers will receive immediate access to certain Warner Bros. Home Entertainment 4K UHD Dolby Vision mastered titles (such as The Lego Movie and Man of Steel) via the video-on-demand streaming service VUDU. Additional Dolby Vision titles from other content providers will soon be available through Netflix, according to VIZIO.
The Lego Movie will be one of the first titles to be made available in 4K UHD Dolby Vision, which is supported by VIZIO’s new Reference Series TVs.
Mitsubishi Electric Releases New Tough Series Module
DisplayMate Reports Viewing-Angle Weakness in PVA LCD TV with Quantum Dots
Reluctantly, because he describes himself as an enthusiastic supporter of quantum dots, DisplayMate President Ray Soneira recently reported some disappointing viewing-angle results in a patterned-vertical-alignment (PVA) LCD TV he tested.1 Specifically, there was a “tremendous” loss of color saturation with viewing angle resulting from using PVA, wrote Soneira. Although the September report, “Flagship OLED and LCD TV Display Technology Shoot-Out,” revealed many positive attributes of the quantum-dot-enhanced LCD, the viewing-angle issue, based on extensive lab test and measurements, was significant.
Despite this, Soneira believes that both QD-enhanced LCDs (just not PVA LCDs) and OLEDs can provide superior enhanced display performance in commercial products. As he concluded in the shoot-out: “LCDs are a great display technology with lots of inherent native strengths that manufacturers should concentrate on and exploit instead of trying to pursue OLEDs on their native strengths. So LCD manufacturers should exploit very high image brightness, very large screens, and very wide color gamuts with quantum dots to improve picture quality in high ambient light. For wide-color-gamut displays and TVs using quantum dots, it is essential they
use IPS, FFS, PLS, or equivalent LCD technologies with excellent viewing-angle performance to eliminate the large color shifts with angle that are produced by
PVA (and other) LCD technologies. Finally, stick with flat screens – curved screens are especially challenging to implement for LCDs – leave those to OLEDs.”
Apple’s New Toys Are Being Bought by Older Men
In what is now a retail rite of fall, Apple announced its new product lineup in September. The lineup included more attractive Apple watches (there’s an Hermes collection now); an iPad Pro with 2732 × 2048 pixel resolution, an 8MP camera, and a claimed 10 hours of battery life; an iPad mini 4; Apple TV with a new interface (and operating system called tvOS) that works with Siri and offers touch-compatible remote; and, last but not least, the iPhone 6s and 6s Plus.
At press time, the new Apple TV had just shipped, with most critics saying that if you already have a lot of Apple products and like them, you will like this.
In terms of who likes Apple products, young people are widely assumed to be the company’s most eager consumers. However, according to a recent article in Money magazine (based on a report from Slice Intelligence, which tracks online shopping data), men aged 65 and older spent more on Apple devices than any
other demographic group in the U.S. last year, spending, on average, $976 online, per person, annually.2 Men aged 25–34 spent $838 annually and men outspent women in every age category by about $200–$300 per year. The reasons behind the popularity of Apple with the older set were not reported. They may be responding to ease of use, discovering the products for the first time, or, as the article’s author conjectured, simply be buying Apple products as gifts for children and grandchildren.
For a company known for its highly designed products, Apple has received low
marks in the looks department for its watches. Presumably to address that, Apple is coming out with several new designs,
including a collection by Hermes.