First Look

Society for Information Display

DW 2010

May 23-28, 2010
Washington State Convention Center,
Seattle, Washington, USA

New Special Topics of Interest

Touch Technology


Solid-State Lighting

Green Manufacturing


Join us at Display Week 2010 to see what new technologies are shaping our future.

Visit for the latest updates.

Keynote Session to Reveal the Next Generation of Displays

The Keynote Session, which officially opens the Symposium on Tuesday morning, May 25, will feature three talks that will describe the next generation of displays.

Keynote Speakers


Sang-Soo Kim


Mike Sinnett


Steve Bathiche

Dr. Sang-Soo KimExecutive VP, Samsung Fellow and SID Fellow, Samsung Mobile Display, will describe "The Next Big Thing in Displays." Dr. Kim is responsible for leading the research of large-sized and advanced OLED technology, including flexible and transparent OLED displays, at Samsung. He will address the latest developments in OLED displays and how this technology will result in dramatic changes in the display landscape of the future.

Next, Mr. Mike Sinnett, Vice President/787 Systems Chief Engineer, The Boeing Company, will speak on "Information Displays in Aerospace: Past, Present, and Future." Mr Sinnett will explain how information displays have been an integral part of aviation and will continue to play a vital role for years to come. Aviation applications and their environment present significant challenges for display technology. Solutions for both current and future products represent exciting opportunities.

In conclusion, Mr. Steve Bathiche, Director of Research, Applied Sciences Group, Entertainment and Devices Division, Microsoft Corp., will discuss "Breaking the Fourth Wall: The Next Generation of Interactive Displays." In theater, the fourth wall defines the boundary between the audience and the world of the play. When an actor steps out past the scenery and directly interacts with the audience, he is said to be "breaking the fourth wall." In display technology, we have effectively been held hostage to our own fourth wall — the plane of the display. Mr. Bathiche will explain why the next generation of combined sensing and display technologies offers the promise of reaching past this boundary to create truly immersive, interactive experiences. These will redefine the way we compute, communicate, and entertain ourselves. The technologies that will allow us to break through this wall will be explored.

Luncheon Speaker to Describe 
"Behind the Screens at the Beijing Summer Games"


At the annual SID Luncheon to be held Wednesday, May 26, 2010, Mr. Terry Schmidt, Chief Scientist, Christie Digital Systems, Inc., and longtime SID member, will reveal what really happened "Behind the Screens at the Beijing Summer Games." During the 2008 Summer Games in China, the "Bird's Nest" Stadium was aglow with over 2.5 million lumens of high-definition digital video images illuminated by 147 high-power digital projectors. Terry will walk us through the many unique challenges of the high-tech set-up in an outdoor venue of this immense scale and explain how these impressive displays contributed to the overall spectacle of this memorable event.

Special Technology Tracks on 3-D, Green Technology, Solid-State Lighting, and Touch Technology

The four-day (Tuesday, May 25 – Friday, May 28) Display Week 2010 Symposium consists of a record-breaking number of oral presentations allocated into 78 technical sessions across six parallel tracks for 3.5 days.

3-D: This year's technical program will be emphasizing the different developments and approaches that are leading the way toward 3-D entertainment in the home and includes 49 papers (36 oral and 13 posters) on advances in 3-D technology.

Session 3: Polarization-Based Stereoscopic Projection Displays
3.1: A Novel Design of a Stereoscopic 3-D Display with a Patterned Retarder

Hoon Kang, LG Display, Gyeonggi-do, Korea
3.2: A New Approach to Dynamic Polarization 3-D LCDs
Hsiang Tan Lin, Chunghwa Picture Tubes, Ltd.,Taoyuan, Taiwan
3.3: Efficient Polarization-Based Stereoscopic Projector with Extended Color Gamut: Combining Two Projectors into One
Lawrence Bogaert, Vrije Universiteit Brussels, Brussels, Belgium
3.4: Simultaneous Projection of Stereoscopic 3-D Left- and Right-Eye Images in Orthogonal Polarization through a Single Lens
Simon Boothroyd, Thetalili, Inc., Ottawa, Ontario, Canada
3.5: Novel Broadband Retarder Evaluation Metrics for 3-D Projection Display
Yu-Hsiun Chang, National Taiwan University, Taipei, Taiwan

Session 10: Crosstalk in Stereoscopic Displays
10.1: Crosstalk Simulation for Polarization-Switching 3-D LCDs
Youngji Ko, Samsung Electronics Co., Ltd., Gyeonggi-do, Korea
10.2: Crosstalk Suppression by Image Processing in 3-D Displays
Yu-Cheng Chang, National Chiao Tung University, Hsinchu, Taiwan
10.3: Crosstalk Evaluation of Shutter-Type Stereoscopic 3-D Displays
Cheng-Cheng Pan, Chi Mei Optoelectornics Corp., Tainan, Taiwan
10.4: Measuring Gray-to-Gray Crosstalk in an LCD-Based Time-Sequential Stereoscopic Display
Sergey Shestak, Samsung Electronics Co., Ltd., Gyeonggi-do, Korea

Session 16: Autostereoscopic Displays
16.1: Prototyping of Glasses-Free Table-Style 3-D Display for Tabletop Tasks
Shunsuke Yoshida, NICT, Kyoto, Japan
16.2: Backlight for View-Sequential Autostereoscopic 3-D
Adrian Travis, Microsoft, Redmond, WA, USA
16.3: Directional Backlight Timing Requirements for Full-Resolution Autostereoscopic 3-D Displays
John Schultz, 3M, Saint Paul, MN, USA
16.4: The Optics of an Autostereoscopic Multi-Viewer Display
Eero Willman, University College London, London, UK

Session 23: Autostereoscopic Display Measurements
23.1: Viewing Angle and Imaging Polarization Analysis of Polarization-Based Stereoscopic 3-D Displays
Pierre Boher, ELDIM, Herouville, Saint Clair, France
23.2: Optical-Performance-Analysis Method of Autostereoscopic 3-D Displays
Joo Young Lee, Samsung Electronics Co. Ltd., Gyeonggi-do, Korea
23.3: Characterization of 3-D Image Quality of Autostereoscopic Displays: Proposal of Interocular 3-D Purity
Tsutomu Horikoshi, NTT DOCOMO, Kanagawa, Japan
23.4: Qualified Viewing Spaces for Near-to-Eye and Autostereoscopic Displays
Toni Jarvenpaa, Nokia Research Center, Tampere, Finland

Session 30: 2-D/3-D Switching for Autostereoscopic Displays
30.1: Fast-Switching Fresnel Liquid-Crystal Lens for Autostereoscopic 2-D/3-D Display
Chih-Wei Chen, National Chiao Tung University, Hsinchu, Taiwan
30.2: Autostereoscopic 2-D/3-D Displays by Using Liquid-Crystal Lens
Sheng Liu, Chunghwa Picture Tubes, Ltd., Taoyuan, Taiwan
30.3: Autostereoscopic Partial 2-D/3-D Switchable Display Using Liquid-Crystal Gradient-Index Lens
Ayako Takagi, Toshiba Corp., Kawasaki, Japan
30.4: 2-D/3-D Hybrid System for Digital-Signage Application
Chih-Hong Ding, National Chiao Tung University, Hsinchu, Taiwan

Session 37: Human Factors of 3-D Displays
37.1:   Invited Paper: 
3-D Technology Development and the Human-Factor Effect
Chao-Yuan Chen, AU Optronics Corp., Hsinchu, Taiwan
37.2: New Methodology for Evaluating the Quality of Stereoscopic Images
Cedric Marchessoux, BARCO, Medical Imaging Division, Kortrijk, Belgium
37.3: The Effect of Camera Distortions on Perception of Stereoscopic Scenes
Lachlan Pockett, Nokia Research Center, Tampere, Finland
37.4: Accommodation Response in Viewing Integral Imaging
Byoungho Lee, Seoul National University, Seoul, Korea

Session 44: Volumetric and Integral Imaging
44.1: Volumetric Display Using Scanned Fiber Array
Brian Schowengerdt, University of Washington, Seattle, WA, USA
44.2: An Analysis of Color Uniformity of Three-Dimensional Image Based on Rotating-LED-Array Volumetric-Display System
Xu Liu, Zhejiang University, Zhejiang, China
44.3: Characterization of Motion Parallax on Multi-View / Integral-Imaging Displays
Shin-ichi Uehara, Japanese Ergonomics National Committee, Tokyo, Japan

Session 51: 3-D TV and 3-D Video
51.1: Novel Simultaneous Emission Driving Scheme for Crosstalk-Free 3-D AMOLED TV
Baek-Woon Lee, Samsung Mobile Display, Gyeonggi-do, Korea
51.2: New 240-Hz Driving Method for Full-HD and High-Quality 3-D LCD TV
Dae Sik Kim, Samsung Electronics Co., Ltd., Gyeonggi-do, Korea
51.3: An Ultra-Low-Cost 2-D/3-D Video-Conversion System
Chao-Chung Cheng, National Taiwan University, Taipei, Taiwan
51.4: 3-D Video Framework Design for FVV Realization
Lachlan Pockett, Nokia Research Center, Tampere, Finland

Session 58: Novel 3-D Displays
58.1: 3-D Interactive Display with Embedded Optical Sensor
Pi-Cheng Wu, National Chiao Tung University, Hsinchu, Taiwan
58.2: Spatio-Temporal Hybrid Multi-View 3-D Display
Ching-Wen Wei, National Chiao Tung University, Hsinchu, Taiwan
58.3: Interference-Filter-Based Stereoscopic LCD
Arnold Simon, Infitec GmbH, Neu-Ulm, Germany
58.4: Control of Subjective Depth on 3-D Displays by a Quantified Monocular Depth Cue
Shuichi Takahashi, Sony Corp., Tokyo, Japan

Solid-State Lighting: The 2010 SID technical program will be highlighting the different developments and approaches that are leading the way toward further expansion of the role of LEDs and also OLEDs in solid-state lighting. Six sessions incorporating 26 papers in all are scheduled for presentation.

Session 52: OLEDs for Lighting Applications
52.1: Hybrid Tandem White OLEDs with High Efficiency and Long Lifetime for AMOLED Displays and Solid-State Lighting
Tukaram Hatwar, Eastman Kodak Co., Penfield, NY, USA
52.2: Invited Paper: Highly Efficient White Top-Emission PIN OLEDs for Displays and Lighting
Jan Birnstock, Novaled AG, Dresden, Germany
52.3: OLEDs for Lighting Applications
Hans-Peter Loebl, Philips Technologie GmbH, Aachen, Germany
52.4: Highly Efficient Phosphorescent OLED Lighting Panels for Solid-State Lighting
Peter Levermore, Universal Display Corp., Trenton, NJ, USA

Session 59: Solid-State Lighting
59.1: Invited Paper: On the Recent Progress of LED Lighting in Japan
Kiyoshi Nishimura, Toshiba Lighting & Technology Corp., Kanagawa, Japan
59.2: Durable Solid-State Flexible LED Devices
Derrick Banerjee, West Virginia University, Morgantown, WV, USA
59.3: Phosphor Modeling for Phosphor-Converted LEDs
Chien Hsiang Hung, National Chiao Tung University, Hsinchu, Taiwan
59.4: LED Drivers: From Displays to General Lighting
Michael Kretzmer, Endicott Research Group, Inc., Endicott, NY, USA

Session 65: Projection Lighting
65.1: Invited Paper: The Physics and Commercialization of Dual Paraboloid Reflectors for Projection Systems
Kenneth Li, Wavien, Inc, Valencia, CA, USA
65.2: Advanced Laser Module with Intra-Frame-Operating Color-Management for Mobile Projection
Jan Drumm, OSRAM GmbH, Regensburg, Germany
65.3: High-Efficiency Optical System for Ultra-Short-Throw-Distance Projector Based on Multi-Laser Light Source
Michihiro Okuda, SANYO Electric Co., Ltd.., Daito, Japan
65.4: High-Brightness LED-Based Projector with NTSC 120% Wide Color Gamut
Feng-Chuan Tsai, Chi Lin Technology Co., Ltd., Tainan, Taiwan

Session 66: Lighting Materials and Applications
66.1: Application of UV-LEDs to LCD Backlights
Yoshihiko Muramoto, Nitride Semiconductors Co., Ltd., Naruto, Japan
66.2: Invited Paper: Remote Phosphor for Future LED Backlights and Lighting Applications
Wen-Chi Chang, KISmart, Hsinchu, Taiwan
66.3: Emission Characteristics of ZnO-Incorporated CaTiO3:Pr3+ Phosphor and Its Application for Solid-State Lighting
Seung-Youl Kang, ETRI, Taejon, Korea
66.4: Invited Paper: High-Quality White OLEDs and Resource Saving Fabrication Processes for Lighting Application
Takuya Komoda, Panasonic Electric Works Co. Ltd., Osaka Japan

Session 68: Lighting Design
68.1: Angular Uniform WLEDs with an Internal Reflector Cup
Ling Zhu, University of Hong Kong, Hong Kong
68.2: Zoomable-Spot Lighting Fixture Using WRGB LED
Lo Hsin-Hsiang, Hsinchu, Taiwan
68.3: High-Power LED Lamp with Efficient Heat Exchange
Sungkyoo Lim, Dankook University, Chungcheongnam-do, Korea
68.4: Optimal Additive Mixing Approach via Multi-Color LEDs Platform
Ming-Chin Chien, National Chiao Tung University, Hsinchu, Taiwan
68.5: A New Light Source: E3 Linear Plasma Lamp
Sungkyoo Lim, Dankook University, Chungcheongnam-do, Korea

Session 75: Displays and Lighting Technologies
75.1: Invited Paper: The Many Roles of Illumination in Information Display
Lorne Whitehead, University of British Columbia, Vancouver, BC, Canada
75.2: Invited Paper: LEDs: From Displays to Lighting
Dragan Sekulovski, Philips Research Europe, Eindhoven, The Netherlands
75.3: Is Brighter Always Better? The Effects of Display and Ambient Luminance on Preferences for Digital Signage
Pearl Guterman, York University, Toronto, Ontario, Canada
75.4: Evaluation of Human Reactions on Displays with LED Backlight and a Technical Concept of a Circadian Effective Display
Oliver Stefani, Fraunhofer IAO, Stuttgart, Germany
75.5: Evaluating Procedure of Color-Rendering Property on Reflective LCDs
Yen-Hsing Lu, National Chico Tung University, Hsinchu, Taiwan

Touch Technology: Display Week organizers added this area based on the record-breaking number of exhibitors (54) who displayed touch screens, touch controllers, or touch-related products and services at Display Week 2009, and the record-breaking number of touch-related papers (16) presented at last year's Symposium – surpassed this year with 23 presentations (14 oral, 9 posters).

Session 31: Touch-Technology Development
31.1: Invited Paper: A Touching Story: A Personal Perspective on the History of Touch Interfaces Past and Future
Bill Buxton, Microsoft Research, Redmond, WA, USA
31.2: Ultra-Thin High-Transparency Projective Capacitive Touch Sensing Film
Chen-Pang Kung, ITRI, Hsinchu, Taiwan
31.3: A System LCD with an Integrated 3-D Input Device
Christopher Brown, Sharp Laboratories of Europe Ltd., Oxford, UK
31.4: Specifying Tactile Performance of Multi-Touch Systems
Gauthier Chastan, Stantum, Bordeaux, France

Session 38: Multi-Touch Systems and Developments
38.1: Invited Paper: What Multi-Touch Is All About
Jeff Han, Perceptive Pixel, New York, NY, USA
38.2: Direct Display Interaction via Simultaneous Pen and Multi-Touch Input
Ken Hinckley, Microsoft Research, Redmond, WA, USA
38.3: The Structure and Driving Method of Multi-Touch Resistive Touch Panels
Chih-Chang Lai, Wintek Corp., Taichung, Taiwan
38.4: Invited Paper: In-Cell-Embedded Touch-Screen Technology for Large-Sized LCDs
Seiki Takahashi, Samsung Electronics Co., Ltd., Chungcheongnam-do, Korea

Session 45: Display-Embedded Touch Solutions
45.1: Touch-Panel-Embedded IPS-LCD with Parasitic Current-Reduction Technique
Hiroshi Haga, NEC LCD Technologies, Ltd., Kanagawa Japan
45.2: Novel LCD with a Sensible Backlight
Kwonju Yi, Samsung Electronics Co., Ltd., Gyeonggi-do, Korea
45.3: On-Cell Projected Capacitive-Type Touch Sensor for NBPC
Sang-Soo Hwang, LG Display, Gyeonggi-do, Korea
45.4: Embedded Si-Based Photonic Sensor in TFT-LCD Technology Integrated as a Multi-Function Touch-Input Display
An-Thung Cho, AU Optronics Corp., Hsinchu, Taiwan
45.5: A System LCD with Optical Input Function Using IR Backlight Subtraction Scheme
Kohei Tanaka, Sharp Corp., Nara, Japan
45.6: Invited Paper: Photosensing Circuits Using LTPS TFTs and Photodiode for Smart Functional Displays
Oh-Kyong Kwon, Hanyang University, Seoul, Korea

Green Technology: Energy efficiency, eco-friendly materials, and recyclability have become key issues in display development. Accordingly, five sessions on different aspects of green technology totaling 20 papers will be presented as part of the 2010 technical program.

Session 9: Green Technologies in Display Manufacturing
9.1: Invited Paper: Green Technology in LCDs
Jun Souk, Samsung Electronics Co., Ltd., Gyeonggi-do, Korea
9.2: Invited Paper: Green LCD Technologies
Po-Lun Chen, AU Optronics Corp., Hsinchu, Taiwan
9.3: Power-Efficient LC TV with Smart Grid Demand Response Functionality
Louis Kerofsky, Sharp Laboratories of America, Camas, WA, USA
9.4: Invited Paper: EcoDesign for TV Displays
Cornelis Teunissen, Philips Consumer Lifestyle, Eindhoven, The Netherlands

Session 15: Low-Power e-Paper and Other Bistable Displays
15.1: Optically Rewritable Liquid-Crystal Technology: A New Green e-Paper Approach
Vladimir Chigrinov, Hong Kong University of Science & Technology, Kowloon, Hong Kong
15.2: Bistable D3 Electrowetting Display Products and Applications
Jurgen Rawert, Adt Deutschland GmbH, Bad Soden, Germany
15.3: Optical Optimization of the Single-Polarizer BiNem Display for e-Reading Applications
Jesper Osterman, NEMOPTIC, Magny Les Hameaux, France
15.4: Invited Paper: Low-Cost Zenithal Bistable Display with Improved White State
Cliff Jones, ZBD Displays, Malvern, UK

Session 22: Novel Power Reduction Techniques
22.1: Low-Power Driving Scheme for High-Frame-Rate LCD TVs
Hyoungsik Nam, Samsung Electronics Co., Ltd., Gyeonggi-do, Korea
22.2: In-Cell Solar-Display Integration by Embedded-Si-Based Thin-Film Solar Cell
An-Thung Cho, AU Optronics Corp., Hsinchu, Taiwan
22.3: Quantified Evaluation for Clipping Artifact of Local Dimming in LCDs
Hanfeng Chen, Samsung Electronics Co., Ltd., Gyeonggi-do, Korea
22.4: In-Cell Multiple Ambient-Light-Sensor (ALS) LCD Integration Using Si-Based Photonic Sensor by a-Si TFT Technology
An-Thung Cho, AU Optronics Corp., Hsinchu, Taiwan

Session 29: Power-Saving Device Designs
29.1: Power-Savings Design of WLED Backlit LCDs by the Use of Unequal-Area RGB Color Filters
Senfar Wen, Chung Hua University, Hsinchu, Taiwan
29.2: Power Savings: A New Advantage of Multi-Primary-Color Displays Derived by Numerical Analysis
Yasuhiro Yoshida, Sharp Corp., Nara, Japan
29.3: The Luminance Enhancement by Four Primary Colors (RGBY)
Sang Hoon Han, LG Display Co., Ltd., Gyeonggi-do, Korea
29.4: RGBW-LED Backlight System for Ultra-Low-Power-Consumption Field-Sequential-Color LCDs
Chi-Chu Tsai, National Chiao Tung University, Hsinchu, Taiwan

Session 43: Green Technologies in Active-Matrix Devices
43.1: A Novel Multi-Level Memory In-Pixel Technology for Ultra-Low-Power LTPS TFT-LCD
Naoki Ueda, Sharp Corp., Nara, Japan
43.2: New Driving Method for Low Logic Power Consumption in TFT-LCDs
S.C. Yun, LG Display Co. Ltd., Gyeonggi-do, Korea
43.3: Power-Efficient AMOLED Display with Novel Four-Subpixel Architecture and Driving Scheme
Woo-Young So, Universal Display Corp., Ewing, NJ
43.4: Low-Power LCD Using In-Ga-Zn-Oxide TFTs Based on Variable Frame Frequency
Seiko Amamo, Semiconductor Energy Laboratory Co.,Ltd., Kanagawa, Japan


Symposium at a Glance